‘Pop-up’ means the easy and quick facilitation of temporary events, activities and shops. To attract more visitors to Zandvoort, to boost the local economy and to combat shop vacancies, Friday 17th through Sunday 19th of June 2016 will be the Pop Up Zandvoort Weekend. During this weekend, businesses and residents in Zandvoort can organize any event they want to liven up the town. The cafés and nightclubs in Zandvoort can stay open as long as they like on Saturday night, and shops can set their own opening hours during the entire weekend. The weekend is meant to put Zandvoort in the spotlights as the best place to start your temporary shop, event or initiative. In other words: ‘When it’s hot it’s here’.